Rosé dari BLACKPINK akan menjadi wajah baru ‘Bburinkle Chicken,’ salah satu menu terpopuler di BHC
Menurut orang dalam industri pada tanggal 10 Desember, BHC memilih Rosé sebagai model baru mereka. Kontrak tersebut dilaporkan telah memasuki tahap akhir, dan perusahaan berencana untuk meluncurkan item menu baru dan kampanye pemasaran global dengan berkolaborasi dengannya.
Saat ini, aktor Hwang Jung Min dan pemain tenis meja Shin Yu Bin menjadi model BHC. Penambahan Rosé diharapkan dapat mempercepat tujuan ekspansi global perusahaan. Langkah ini sejalan dengan strategi BHC yang lebih luas untuk meningkatkan pengakuan global ‘K-Chicken’ (ayam goreng Korea) di panggung dunia.
Ayam ‘Bburinkle’ khas BHC telah menjadi populer tidak hanya di Korea Selatan tetapi juga di pasar luar negeri. Menurut BHC, ‘Bburinkle’ telah dijual di tujuh negara, termasuk Malaysia, Thailand, Amerika Serikat, Hong Kong, Singapura, Kanada, dan Taiwan. Penjualan kumulatif di luar negeri telah melampaui 900.000 unit.
Among all the menus sold overseas, ‘Bburinkle’ ranks as the best-selling menu item in every country. Known for its trendy and unique flavor, it has been especially well-received by consumers in their 20s and 30s, where word-of-mouth marketing has fueled its popularity.
BHC is reportedly optimistic about the “Rosé effect,” especially following the success of her recent collaboration with global artist Bruno Mars on the track “APT.,” which was well-received by global audiences.
As competition intensifies within South Korea’s chicken franchise industry, the role of advertising models has become a critical factor in the race for the top spot. While BHC currently holds the No. 1 position in terms of sales among domestic chicken franchises, rivals like BBQ Chicken and Kyochon Chicken are close behind, preventing BHC from becoming complacent.
An industry insider commented, “Relying solely on new menu items has its limits in terms of strengthening competitiveness. Companies are focusing more on advertising model recruitment and marketing efforts. As interest in K-Food and K-Chicken grows globally, having a model with international influence has become increasingly important.”